(NORTH SIOUX CITY, SD) - KMEG 14 kicked off its annual "Coats for Kids" campaign Friday. Alorica in North Sioux City, SD is partnering with WinnaVegas Casino, Mercy Medical Center, Davenport Cleaners and KMEG 14 for this years drive.

It aims to give Siouxland children in need a warm coat to get through the winter. Alorica Site director Mike Freeman says with Siouxland's difficult winters it's especially important kids have the protection they need.

You can drop off new or gently-used coats at any of the participating partners. All donations stay right here in Siouxland.